Direct TV Shows No Loyalty to Returning Customers

Well, I tried to get satellite television service but the Direct TV rep ticked me off so I didn't sign-up for a two year contract.

What happened was they wanted to charge us more for the service than they would a new customer because we used to have Direct TV last year so we are considered returning customers.  How does that make sense that a returning customer would be charged more?  I would think they'd give a discount for loyalty or something!  I told them that too.  I guess they didn't want a returning customer bad enough.

I wonder if we'd be considered a new customer if it was in my husband's name because I was the customer the first time - different name but same address?  Not sure how they view that.

I guess I look at our other television options for our area besides Direct TV.  You'd think in this economy that businesses would be working to gain customers, not lose them.